I’m suspicious of for-profit journal publishers, but I like university presses. They are often value-driven, down on their heels, and plucky. When the death of publishing at the hands of The Digital was first announced, they were pretty depressed. But since then they’ve moved into ebooks, developed new ways to market their books, and have done a good job embracing the new.
Princeton is a good example of a large, (relatively) wealthy press with a lot of cultural capital that is looking for new ways to engage audiences. I think this ‘trailer’ (yes, you read that right) for their new book 1177 B.C. just stepped over the line. My favorite part is when the words “NO MORE MYCENEANS” start drifting towards you while the soundtrack from Lord of the Rings plays in the background.