This New York Times article riffs off the Fortune article mentioned by Christopher some time ago. To wit: “In an effort to grow ever closer to its customers, Microsoft has hired numerous social scientists, including anthropologists, to help it understand the natives, who in this case are the small-business owners who use its software.” And because someone at NYTimes obviously reads Savage Minds, the last line is a nod to the Indiana Jones thing: “Maybe Harrison Ford can play Mr. Gates in the movie.”