Jurafsky, Dan. 2014. The Language of Food: A Linguist Reads the Menu. New York: W.W. Norton & Company.
The Language of Food has always been one of my favorite blogs, and so when I heard that it was being turned into a blook, I leapt at the chance to review it. Having now read the book, I still like Jurafsky’s writing and approach, but feel the blog was occasionally unable to transition of the Internet and on to the page. And yet, despite the beefs anthropologists might have with the book, I find myself recommending it to non-academic friends both because it makes a fine read, and because it teaches some core anthropological lessons. It deserves a wide readership for the anthropological lessons it teaches and the delightful stories it tells along the way.
“The methods of ethnology” is among the two most taught and anthologized essay by Franz Boas, the founder of American anthropology, and I include it here to give you a sense of who Boas was and what he thought. Boas is famous for doing ethnography, not talking about it. As a result it is extremely difficult to find explicit theoretical statements from him regarding what anthropology is or should be. There are three main texts that represent Boas at his most explicit: “the study of geography” is Boas’s earliest and most general statement, followed by “limitations” in the 1890s. “Methods” was written in 1920, and represents Boas’s views at the time that he had finally achieved institutional dominance in anthropology.
The Methods of Ethnology, by Franz Boas, edited and with an introduction by Alex Golub