Archaeologists and antiquarians have been innovators, assemblers, critical interrogators, and remakers of media and media technologies for at least 500 years. Their outputs have been drawn into broader programmes of social theorising about modes of engagement, and they are often pioneers in the application of new media. While there are many people studying and broadcasting about these issues today – including a growing number of excellent blogs that deal directly or indirectly with the topic: see Digital Dirt|Virtual Pasts, Anarchaeologist, Prehistories, Archaeology and Material Culture, All Things Archaeological, Digging Deeper, Reimagining the Past, Rust Belt Anthro, in addition to some of the sites I highlighted in my last post), there still seems to be a conspicuous need to point out that this is not an uninterrogated subject matter.
There are a series of factors that I think contribute to this predicament wherein archaeology is simultaneously recognised as both highly and hardly theorised in terms of its mediation. I’ve discussed it elsewhere, but media studies tend to be relegated to the last chapter of archaeological textbooks, to little more than a single sentence of acknowledgement in other manuscripts, or to a discussion curtailed around only a few select modes of mass communication (i.e., film, television, the web). Where it does have presence, it’s often collapsed into a focus on “the public”, generating analysis that gravitates around popular culture alone.
But this situation is contradictory and fundamentally nonsensical.