In an earlier post, I wondered: Why are there a dozen local brands of sildenafil (the generic name for what’s in Viagra) available in Egyptian pharmacies, and only one brand of emergency contraceptive pill (ECP)? I’m not sure that I have a wholly convincing answer to this question, but I’ll lay out some parts of the puzzle. Jump in with a comment if you have other ideas.
Local brands of sildenafil available in Egypt, including: Viagra, Virecta, Erec, Kemagra, Vigorama, Vigoran, Phragra, and Vigorex. Photo by Lisa Wynn
First, Americans might think of erectile dysfunction drugs (EDDs) as somewhat shameful (think about mocking attitudes towards Bob Dole’s decision to do Viagra ads), but they have a more positive connotation in Egypt. Two reasons:
- As I’ve written elsewhere, in Egypt these drugs seem to be associated as much with the promise of exuberant, excessive sexuality rather than a shameful lack of erection. Maybe it would be more accurate to call them erection enhancement drugs rather than erectile dysfunction drugs. Continue reading
Thanks to Kerim and Savage Minds for inviting me to contribute. I thought I’d write something about a new research project I’ve recently started on new and emerging reproductive health technologies in Egypt. This project looks at Egyptian interpretations of four technologies: emergency contraception, medication abortion, hymenoplasty, and erectile dysfunction drugs.
Some interesting paradoxes to contemplate:
- Why are there at least a dozen local brands of sildenafil available from Egyptian pharmacies, and “Viagra sandwiches” or “Viagra soup” is on the menu at almost every restaurant that specializes in seafood, but there is only one brand of emergency contraceptive pill in Egypt, which is sold by an NGO because it’s not considered commercially viable enough for the mainstream pharmaceutical companies to bother with it?
The tap in the bathroom of the apartment where I stay when I’m doing research in Egypt. My roommate and I have often wondered where these came from. Was it a marketing campaign by Pfizer during the era when they weren’t allowed to engage in direct-to-consumer advertising for their product? Or did some sink manufacturer just think it would be cool to put Viagra on the handles?