[This post is part of a two-week series featuring interviews with designers reflecting on anthropology and design.]
NICOLAS NOVA. design researcher. ethnographer.
ANTHROPOLOGY + DESIGN.
The word “design” is problematic as it’s often related to furniture and glossy magazines at the local newsstand. And because this term is used in different fields, from engineering to management, you have different professions in which practitioners see themselves as “designers:” architects, engineers, people developing user interfaces for websites or video games, etc. A good way to approach design is to understand what “designers” do: they define the shape and the behavior of artifacts based on their understanding of potential users and the context in which they live or work. Said differently, they materialize “prospective futures.”
In order to speculate about near future possibilities, designers usually need to make their work relevant, useful, or believable by people. This is where the social sciences fit in. Knowledge and methods coming from anthropology–such as ethnography–are used and often repurposed by designers to help make different decisions over the course of a project. Observing people’s routines in a kitchen can inform the design of electric appliances, for instance. Interviewing users with a non-standard way of using their bike can also be curious and lead to new bicycle designs.