The folks at Allegra drew some attention on the Internet recently with their fish out of water story of visiting the AAA annual meetings in Chicago last year. I ran into the main authors of the site, Miia and Julie, in Chicago and was blown away ( ‘wilted under’ would be a better description) by their energy and enthusiasm. So what is Allegra? How does a website manage to be ‘deadly serious’ ‘tongue-in-cheek’ and ‘sexy’ all at the same time? How does it fit into the Internetoblogosphere? We sat down together for a (virtual) interview recently so they could tell me about their site.