Movie trailers have been around for decades, and part of the fun of going to the cinema was always the sneak peaks of upcoming movies. With the proliferation of digital software like iMovie, and the ease of uploading just about anything to YouTube, the trailer has migrated from the world of movies over to the book industry. Trade presses regularly create book trailers to promote their new releases even while some authors bemoan the fact that they must now push their written texts using visual media. In her 2013 New Yorker article, “The Awkward Art of Book Trailers,” Rachel Arons recognizes that although book trailers “are often dismal,” there exist instances of genuine creativity.
University presses seem to be jumping on the bandwagon, and some now produce trailers for their “cross-over” books. For Ruth Behar’s latest book, Traveling Heavy: A Memoir Between Journeys, Duke University Press released a short trailer featuring the author as she prepares for a trip. For her monograph, We Want What’s Ours: Learning from South Africa’s Land Restitution Program, author Bernadette Atuahene gives a passionate two-minute overview of her argument. Princeton University Press produced a dramatic one-minute trailer for Adrienne Mayor’s book, The Amazons, and a thoughtful two-minute synopsis featuring sociologist Amin Ghaziani discussing his book, There Goes the Gayborhood?.