[This post is part of a two-week series featuring interviews with designers reflecting on anthropology and design.]
ANNE GALLOWAY. designer. ethnographer. archaeologist.
ANTHROPOLOGY + DESIGN.
My sense of anthropology is very materialist so I think it made a lot of sense for me to gravitate towards design. I originally trained as an archaeologist and did ethnographic fieldwork on Andean textile production, so I’ve always been interested in the things that people make. Of course, as anthropologists we’re taught the importance of context and I think that bringing anthropology and design together really stresses contextual meanings. For me, the most interesting connection between anthropology and design can be found in how each practice enhances the other. Anthropology provides a kind of thick description that contextualises design processes and products, and design offers anthropology creative means of exploring and representing what it means to be human. I also enjoy the explicit combination of thinking, doing, and making—of blurring boundaries between analytical and creative practice, between rational and emotional experience.
Sometimes, in design, we talk about research about, for, and through design—and I think that anthropology is well suited to contribute to each endeavour. As we know, ethnography (including material, visual, and discursive culture) can tell us a lot about the roles of design in everyday life. Ethnography also provides us with valuable information that can be used to design “better” things—or to design nothing at all. And although research through design is perhaps less obviously related to anthropology, I think that every kind of anthropological research could create and employ objects and images with as much nuance as we’ve come to use words.