Tag Archives: apothecaries

Viagra soup: a photo essay

In an earlier post, I wondered: Why are there a dozen local brands of sildenafil (the generic name for what’s in Viagra) available in Egyptian pharmacies, and only one brand of emergency contraceptive pill (ECP)? I’m not sure that I have a wholly convincing answer to this question, but I’ll lay out some parts of the puzzle. Jump in with a comment if you have other ideas.

Some Egyptian brands of sildenafil: Viagra, Virecta, Erec, Kemagra, Vigorama, Phragra, and Vigorex

Local brands of sildenafil available in Egypt, including: Viagra, Virecta, Erec, Kemagra, Vigorama, Vigoran, Phragra, and Vigorex. Photo by Lisa Wynn

First, Americans might think of erectile dysfunction drugs (EDDs) as somewhat shameful (think about mocking attitudes towards Bob Dole’s decision to do Viagra ads), but they have a more positive connotation in Egypt. Two reasons:

  1. As I’ve written elsewhere, in Egypt these drugs seem to be associated as much with the promise of exuberant, excessive sexuality rather than a shameful lack of erection. Maybe it would be more accurate to call them erection enhancement drugs rather than erectile dysfunction drugs. Continue reading