Comments on: I think Princeton University Press kinda jumped the shark on this one

By: Rex

Rex — Tue, 08 Apr 2014 01:49:25 +0000

Hawt.

By: Rob Tempio

Rob Tempio — Mon, 07 Apr 2014 22:31:43 +0000

Rex, we’re on it!

By: Rex

Rex — Sun, 06 Apr 2014 02:02:09 +0000

Well it think the pre-publication buzz worked, since you got me to write about it! Maybe you could do one like this (esp. with the same background music) for Smallshire and Swash’s “Britain’s Dragonflys”?

The Southern Migrant Hawker
AS YOU’VE NEVER SEEN IT BEFORE….

WHAT WILL HAPPEN IN THE THIRD EDITION?

BRITAIN’S DRAGONFLIES!!!

By: Eric H. Cline

Eric H. Cline — Sat, 05 Apr 2014 05:38:55 +0000

Lighten up, people, please — we were just having a bit of marketing fun, to create some pre-publication buzz; the trailer was made by one of my ex-students, who now has his own production company. Diana, don’t let the music mislead you; the book is entirely about history and archaeology — and it’s about bringing the Late Bronze Age to the attention of the general public. Given your own apparent interests in Nafplion, Mycenae, etc, you might find it of interest…Cheers, EHC

By: Diana Gilliland Wright

Diana Gilliland Wright — Fri, 04 Apr 2014 14:46:13 +0000

“Lord of the Rigns” music immediately signals me that this is not heavy on history & archaeology. It may be, but I have no inclination to read it.

By: Rob Tempio

Rob Tempio — Fri, 04 Apr 2014 10:40:03 +0000

Um…we were just having fun and knowingly mimicking sensational movie trailer. Plus, it’s all in the service of bringing the Bronze Age collapse to a wider audience. Thanks to those who recognize that. P.S. Gerard Butler was unavailable to play the Hittite King Muwattalli II.

By: Rex

Rex — Thu, 03 Apr 2014 17:52:58 +0000

I’m not opposed to trailers… well, part of me isn’t opposed to trailers. I meant to say that I thought it was the content of the trailer that jumped the shark, not the decision to make one — sorry if that was unclear!

In fact I agree with Eugene. I can see it now:

Music: the breathless, urgent strings of the Zales Diamond commercial

Title over:
Before BENEDICT….

Before MEAD….

…there was….

E L S I E . CL E W S . P A R S O N S

FEAR AND CONVENTIONALITY: DROPPING OA EVERYWHERE 14 APRIL 2014.

CATCH IT

By: Matthew Timothy Bradley

Matthew Timothy Bradley — Thu, 03 Apr 2014 14:36:05 +0000

What strikes me is the adoption of the role-playing game memes (ancient or mythical history version). Could be very attractive to folks who are into that kind of thing. Also big history buffs. I am not a gamer, but even so I felt the pull. As an adman, I’d call it well done.

I’d call it well done if the intended audience is history buffs rather than academic historians, but I can’t tell by looking at the Princeton University Press product page. A sample from the book would help me judge, but, ironically enough given the effort expended to come across as digitally savvy by creation of the trailer, the link to the PDF of the book’s Prologue is broken. I know that the rules for presentation of self in the digital world are still coalescing, but surely “Verify your links” is one of them!

By: anthrodiva (@anthrodiva)

anthrodiva (@anthrodiva) — Thu, 03 Apr 2014 11:30:32 +0000

Not to be bitchy, but I think you misuse “jump the shark” as in I do not think it is a gimmick to do a trailer for a book. A) Those have been around for awhile. B) It is about time that serious books get trailers C) The trailer is actually well done, and probably not expensive. What is your alternative? That academic books should stand or fall in the marketplace on their own, without any advertising? That is how things have been done, sure, and look how well we are doing with this model!

Frankly, every academic should see this and think how they can do the same for their book. I think the idea above with the trailers for classes is also fantastic. As anthropologists, who better than we to know one can never escape the culture of origin? We do not live in the 19th century, but instead in a highly visual and graphical time-period. Also a fairly democratic one, where the means for constructing and transmitting a contribution is within everyone’s grasp.

Finally, to return to THIS book, I think it is incredibly savvy of them to button on to the Jared Diamond bandwagon and draft some of his publishing momentum. He may drive us all nuts, but he does get on Colbert and the NYT. Where else will the reading PUBLIC hear about a new book?

By: Daniel Rosenblatt

Daniel Rosenblatt — Thu, 03 Apr 2014 05:17:37 +0000

You won’t believe what this new book from Princeton has to say about the collapse of civilization!

By: Eugene Raikhel

Eugene Raikhel — Thu, 03 Apr 2014 05:16:16 +0000

Rex, I think you absolutely need to start producing trailers to accompany your SMOPS series.

By: John McCreery

John McCreery — Thu, 03 Apr 2014 01:59:29 +0000

What strikes me is the adoption of the role-playing game memes (ancient or mythical history version). Could be very attractive to folks who are into that kind of thing. Also big history buffs. I am not a gamer, but even so I felt the pull. As an adman, I’d call it well done.

By: Matt Thompson

Matt Thompson — Thu, 03 Apr 2014 00:54:28 +0000

One of my gender studies friends does “trailers” for his courses, I think its a kinda neat idea.