In this guest blog series, Savage Minds has provided me with a space to unpack some of my thoughts on how looking at the cultural trope of the “hipster” might be helpful for thinking through the “anthropologist.” Part I focused on defining terms, Part II drew parallels between hipsters and anthropologists in terms of their marginal position, and Part III focused on image and brand. In this fourth post, I examine the endless search for authenticity. For those of you who are patient and interested, a fifth post will wrap up the series.